My profession as a freelance Digital Marketer relies heavily on social media and working in a competitive industry means being well-informed. To stay relevant, I find it a must to keep up with announcements concerning updates, changes, and/or trends. It allows me to explore new methods vs. tried and tested ones.
Social Customer Service is vital to every business that wants to build an established online presence. Among all the platforms present, businesses most often than not have accounts on Facebook and Twitter. These two are the avenue to reach social consumers, the main target of Social Customer Service. What better way to grow and improve your product and service is to interact with the very people who patronize the brand itself?